Currently, I write about social media, accounting, business strategy, marketing strategy, tech innovations, and fashion/style.
Close Deals Faster with Predictive AI and Enhanced Lead Insights
2019 has arrived with the most advanced wave of lead engagement and management capabilities ever seen before. From predictive artificial intelligence (AI) and smart lead scoring to real-time lead routing, there has never been a better time to understand what your leads want, engage them with personalized messaging and close them in record time. Here’s how to get up-to-speed on recent announcements from Salesforce, and understand how the latest and greatest capabilities from Salesforce, Pardot...
Watch Out for Amazon
Watch and jewelry brands are increasingly facing threats from all sides: gray market sellers, private label brands run by e-tailers, and online third-party discount sites. Unauthorized Amazon sellers pose the largest risk to the women’s watches category, according to L2 research, and women’s jewelry brands are more in danger at the hands of Amazon’s private label brands than any other category.
Here are the two areas where watch and jewelry brands should be most alert:
Amazon’s gray ma...
One Way to Drive Holiday Sales (watches & jewelry strategy)
Watch and jewelry brands already know the value of rich video experiences and luxurious, high-quality images, but few use guided selling to maximize their potential. Deploying a guided selling strategy can help brands maximize their sales this holiday season and increase the mileage of their content assets.
A great way to start leveraging a guided selling strategy is to turn existing content into shoppable content. Going into the busy holiday shopping season, make sure that all your seasonal ...
MVMT Sets Influencers in Motion
Most brands are missing a huge opportunity when it comes to influencer marketing, according to L2’s recent Influencer Strategy report. While 70% of brands in the study work with influencers, 90% of them fail to share influencer content on their own social accounts, let alone leverage that content for their websites or emails.
Watch brand MVMT is an exception. The brand works with a variety of influencers, from micro to mega in size, and takes careful steps to maximize the return on investment...
Facebook's Official Entertainment App Marketing Playbook
I wrote the AMPUSH sections- everything about the strategy: Phase 1 - Closing Thoughts
Subscription Food Products
Engaging the Foodie Community on Instagram with Videos
Our food product partner delivers carefully sourced and nutritionist approved foods right to your door. Each snack contains wholesome, non-artificial ingredients . Customers can select subscriptions of specific snacks or opt for a curated experience. Our partner serves the US and Canada.
Our partner wanted to tap into the vibrant food content community on Instagram and connect with health-conscious
customers to drive subscriptions ...
Our partner is a beauty brand who's products are free of gluten and
harsh chemicals typically found in traditional commercial products.
Our partner wished to significantly increase customer acquisitions for a
particular root touch-up coloring product at an efficient cost.
• Ampush's Creative Team believed video ads would drive more engagement as the
video format would better showcase the product. Improved engagement
rates would also improve efficiency of ad spend...
Scaling User Acquisition via Custom Tech Tools
Our gaming partner is a West Coast-based casual gaming company. Its games have been downloaded more than 800 million times and are regularly played each month by nearly 50 million people, half of whom live outside the United States. Its hit game won Facebook’s “Game of the Year” award.
The media team wanted to scale our partner’s user acquisition efforts across numerous titles by finding additional volume at the
top of the funnel. To ramp up their campaign our partner needed to expand ...
How to Add a SALT Niche to Your Practice
If you’re an accountant and have previously avoided even thinking about state and local tax (SALT) work, it’s time to come on board.
The growth of e-commerce and multi-state business, as well as the complexity of state and local taxation laws, continues to fuel the desire for accountants to add a SALT practice to their service delivery.
This comes as no surprise; nearly all U.S. states have state-level sales tax requirements and there are more than 7,000 tax rates on the books. Add to this th...
What is Taxable? The Results May Surprise You!
When it comes to state and local taxes (SALT), it isn’t just the finer details of the laws that differ, but more often, the very definition of what is taxable that varies from state to state.
If you are considering expanding your practice to other states or adding a SALT niche, there are numerous examples of the kinds of tax curve balls you can expect to run into if you have clients who sell these kinds of products. After all, Wakefield Research recently estimated that a tax audit costs busin...
To Be or Not to ERP: Debunking 10 Common ERP Myths
The idea of selecting, integrating and running an enterprise resource planning (ERP) system for your business can feel overwhelming. After all, an ERP solution can span every department and area, including sales, inventory, accounting, customer service and even human resources.
However, if you want to improve your business’ efficiency, scale successfully and/or identify key areas of opportunity, an ERP solution is fully worth exploring. To help you develop an accurate perspective and make an ...
Digitization Trends in Chemical Distribution Industry
The recent annual assessment by the National Association of Chemical Distributors (NACD) found that one of the top paths to growth for the chemical distribution industry was digitization. According to Accenture, 91 percent of chemical company leaders report that digital technology is now driving their strategic decision-making processes.
This comes as no surprise! Digital strategies and technology enable distributors to reduce costs, improve pricing and inventory, and profitably scale their b...
31 Unique 1 Year Photo Ideas
Nearly every parent wants special 1 year photos of their little one and we understand why! They’re cute and fun and also help capture their bright personality and spirit. As your child grows, you can look back on their moments as a baby and remember all of the sweet times you had together.
To make your photos extra meaningful, choose an idea that matches your little one’s personality. A funny theme might be their style or maybe an outdoor photo shoot is more fitting. No matter your child’s pe...
54 Fall Craft Ideas Your Family Will Love
These autumn crafts are ideal for kids of all ages and can be done at home with siblings or as a group party activity. From heart-warming keepsake coasters to fun masks, the easy DIY instructions will guid...
9 Signs Your Clients Have Sales Tax Compliance Risk
With over 10,000 jurisdictions that levy sales and use taxes in the United States -- 14,500 if you include special-purpose tax districts -- big and small retail clients alike may not be aware of their tax obligations, especially if they sell goods online.
To help you guide your clients, here’s an overview of nine areas most likely to pose sales tax compliance risk:
1. Brand New Compliance Requirements – Each year, entirely new sales tax requirements or exemptions are enacted, and a sheer lack...